The Value of Brand Awareness
The awareness of demographics served by your MSP company ultimately plays into how visible and profitable your business is. Even if a brand isn’t the premier option for a local market, greater awareness will contribute to increased profit. Exceptions always exist, but there’s a reason for that saying, “there’s no bad publicity”.
Means of Determining Brand Awareness
To get an idea how effective you are in terms of market visibility, it’s important to find data that directs understanding. When you know where you are, it’s easier to more effectively reach who you need to. Many ways exist to do this, consultation through professional organizations who specialize in MSP marketing makes sense, they’ll likely at minimum advise these tactics of getting such data:
Taking Stock of Traffic on Your Website
Websites that are effectively getting your brand out there will have traffic indicating as much. It’s a good idea to put infrastructure in place which can capture varying aspects of traffic, as such infrastructure will provide you diverse insights. The more statistical “breakdowns” you can find in this regard, the better.
Analyzing Engagement Across Social Media Platforms
An MSP company should also branch out beyond what website traffic indicates. Social media is a huge marketing avenue now, and you need to find ways of accruing metrics based on your posts. “Likes” can be an indicator, as can “follows”; but there are more in-depth means of examining varying social media outlets out there as well. Again, consultation can be very helpful in assisting you as regards determining overall impact.
Conducting a Simple Survey to Determine Brand Awareness Levels
Surveys are straightforward, and you can determine their parameters. The difficulty in market impact determination from surveys is discovering where to put those surveys, and how to get the word out.
Certainly, cleverly-designed questions which are put to your existing customers may help you get an idea of market impact and visibility, but there are other ways of presenting such surveys as well. It can depend on where your MSP is located.
If you’re serving more than your local community, you might even conduct such surveys at varying tech conventions and the like. Get advice, and work with peers who aren’t competitors as well. Sometimes vendors can distribute surveys, and there are other similar options as well.
Expanded Brand Awareness Can Result in Increased Sales
For your MSP company to expand sales means using all available resources, one of which being statistical analysis of awareness pertaining to your brand across your market. To that end, several ways of figuring out how visible you are in this regard include examining site traffic and social media engagement, as well as conducting simple surveys. Other methods of determining brand awareness are also out there; figure out what works best for your company, and be diligent about using such tactics.