Most MSP business professionals are aware that email marketing is an important component of marketing as a whole. However, few understand how to optimize email marketing campaigns. Optimizing an email marketing campaign attracts people to the message, ultimately encouraging them to heed the call-to-action and become paying customers.
The overarching aim is to boost open rates, increase the subsequent click-through rates and convert prospects into paying customers. Let’s take a look at how you can optimize your email marketing campaigns.
Begin with a Tempting Offer
Few people will subscribe to an MSP business email marketing campaign unless something is in it for them. Provide some form of positive reinforcement, either in the form of a free electronic book, a discount, or something else of value, and your email newsletter subscriptions will increase. It will certainly help to add a pop-up window or a subscription form on the side to encourage subscriptions.
Sweat the Small Stuff of the Subject Line
The subject line is the first thing people see when the email message arrives. If the subject line is not artfully written, it will be ignored and the email will not be read. Tailor the details of the subject line to the target audience. Write with this audience in mind, and they will be inclined to click the email. In fact, personalizing the subject line is even better as it makes it clear the message is intended for a specific person, as opposed to being a mass email sent to everyone on a list.
The look of the email matters a great deal. As an example, it is a mistake to simply cut and paste text from a word processor and use it as the email message body. The manner in which this information is presented matters. It will certainly help if your MSP company has a top-notch email marketing service on its side with several intriguing email design templates along with branding implementation.
If your email marketing messages have an important message of any sort, encourage the recipients to share that message with colleagues, friends, family, and others in their professional and social circles. In short, the email newsletter you transmit should have the potential to be shared with others. As long as the content of the email is intriguing and provides some form of value, your readers will be inclined to share it.
Don’t Forget to Identify Your Business!
The email messages that receive the most attention are those that have a clear sender and subject line. The messages your company sends should be from your own email address and identify your MSP business toward the top of the email for complete clarity. Naming your company also boosts brand recognition to boot.
Mind the Subtleties of Email Marketing
Your MSP business’s success is not solely dependent on email marketing. However, if you sweat the small stuff of this important form of customer outreach, your company stands a much better chance of reaching its potential. Implement comprehensive email marketing, be patient, and it will help your bottom line in due time.