One of the best ways to improve your sales funnel for your MSP business is to optimize your branded search. The term “branded search” is whenever someone types in a search that includes your brand or product name. Many of these search queries are performed by people already familiar with your brand, as they are much more likely to convert compared to others who randomly find your website while using Google. Understanding how to optimize your branded search for your IT company is a great way to gain a competitive edge and help your business stand out from the crowd.
Here are a few tips on how to improve branded search for your tech business:
Identity Search Terms
One of the first ways to optimize your branded search is to understand the most common terms provided under “Google Suggest.” These terms are trigged by search trends, as knowing the most common terms can help you further optimize your branded search. You can also use a variety of keyword research platforms to help you identify which terms are most commonly associated with your business.
Begin Tracking Data
Another key aspect of optimizing branded search is to track these search terms over a long period of time. You can group this data in a variety of ways, such as using common keyword modifiers or adding secondary keywords. Adding labels is also helpful in tracking this information, as it can help you learn the buyer’s intent to further optimize your website’s sales funnel for your MSP business.
Failing to take action is an all-too-common problem for many businesses. Analyzing your data is essential in gaining a better understanding of the buyer’s journey. Creating a diverse content strategy is also effective in better meeting the needs of your potential clients. Publishing top-quality content will help your website rank higher on Google while also establishing trust with each of your visitors.
Implement Local SEO Strategy
Focusing on a local SEO strategy is one of the best ways to optimize your branded search. Verifying and optimizing your business listing on Google, adding a local schema to your website, and creating a mobile-friendly website are all key aspects of a successful SEO strategy. Adding your branded keywords to your landing pages and link building with high-quality local websites are also important n helping your website rank higher. Focusing on a local SEO strategy is a long-term solution that can make a big difference in the success of your IT business.
Looking for ways to grow your MSP business and reach a diverse range of clients is always a top priority. Understanding how to optimize your sales funnel through branded search terms is a great way to rise above the competition and give you a much-needed advantage. Never staying satisfied but always finding ways to improve the marketing of your business is key in helping your MSP reach its full potential.