There is no sense investing your limited time crafting the perfect emails for your MSP company’s mailing list if the recipients do not open those messages. If your email open rate is less than desired, don’t fret. You can improve your email open rate with a little bit of effort, creativity, and strategic thinking. Here’s how to do it.
Eliminate the Spam Words
An email containing an excessive number of spam words is likely to be flagged as spam and redirected to the email service’s spam folder. Messages sent to the spam folder are rarely read, let alone seen. Be mindful of the most common spam words. Examples of such words include “bonus”, “apply now”, “free access”, “urgent”, “affordable” and “win”. Eliminate these words from your emails, and your open rate will likely increase as time progresses.
Determine If Your Email Is Too Large
Emails transmitted to Gmail accounts are clipped when larger than 102KB. This is an important nuance of email marketing, simply because more than 1.5 billion people use Gmail. A clipped email prevents the user from viewing the full message. Plenty of people will bypass the option of clicking the “view entire message” button and simply ignore the email. You can check out the size of your email quite easily with a simple HTML tool. You can also gauge email size by sending a copy to your own Gmail account before transmitting it to customer accounts to ensure it is sized appropriately.
Get Your Audience Excited About the Email
Your email audiences need something to look forward to. If your emails have become somewhat boring or are sent at a high frequency, your audience will bypass them in favor of more interesting online content. However, you might not want to invest your limited time to craft compelling email text. Consider hiring a professional writer to create the content on your behalf.
When in doubt, ask your MSP company’s audience what they would like featured in the email messages. Tailor your email content to your audience’s desires, and your open rate will eventually increase.
The Subject Line Must Intrigue Your Audience
Take some time to think about what the subject line should highlight. Subject lines should engage the reader with attention-grabbing language that gets right to the point. Zero in on what the email is all about, the value offering presented within the message or the urgency of the message, and your open rate will increase in due time.
Do Not Let a Low Open Rate Discourage You
The moral of this story is you should not give up on your MSP company’s email list simply because it has a low open rate. The low open rate indicates there is a problem, yet this problem can be solved with the right strategy. Follow the advice set forth above, and you will once again look forward to clicking the “send” button, transmitting new information to your subscriber base.