SEO is dynamic, meaning it is continuing to change with each passing day. The nuances of today’s SEO will likely be quite different from those of 2022 and beyond. If your MSP business does not keep its metaphorical finger on the pulse of the industry, capturing additional market share will prove challenging. Let’s take a quick look at the top SEO changes that might be compromising your results.
Optimization for CTR
CTR, short for click-through-rate, is arguably an important organic ranking indicator. Some industry experts insist Google uses CTR to understand whether specific results are something online sleuths are likely to click. However, others insist CTR is merely a signal that does not significantly shape the rankings.
However, both sides agree optimizing a website for CTR is logical. The higher the CTR, the greater the traffic. There is a chance traffic will spike yet ratings hold steady. What matters most is a better bottom line stemming from an uptick in sales as a result of more online visits.
The Focus on Core Web Vitals
Core Web Vitals were introduced this year, establishing three specific factors Google emphasizes as being essential to an enjoyable and intuitive user experience. This means the quality of content and backlink total are no longer the lone points of emphasis for SEO. The speed at which the page loads, the user interactions with the page and additional user experience components are considered in the context of the search engine results pages.
Search Intent is in the Spotlight
Google is now capable of quantifying user interaction with websites. As long as the users arrive at your page after conducting a Google search, Google will gauge the level of interest in the site and slot it accordingly. In other words, Google is learning more about what people are interested in and prioritizing the sites that provide that information.
It wasn’t long ago when a business could estimate web traffic based on keyword rankings. SERP real estate is now taking priority over conventional ranking. The website’s position in the search results is clearly being emphasized. The challenge for your MSP business lies in optimizing the content to boost visibility so the site ranks in the top 5-10 or better.
Continue to Monitor SEO Dynamics Moving Forward
Every MSP business owner and manager should continue to track SEO advancements and alterations as time progresses. SEO will continue to change, yet some businesses will rest on their laurels, remain stagnant and gradually lose market share. Change your online marketing strategy in accordance with SEO alterations in the months/years ahead, and you will have done your part to steer online traffic your way. The boost in traffic will eventually lead to additional sales, helping your MSP company boost profitability all the more.