You need to make the best impression you can for your MSP company across multiple platforms throughout the internet. This is necessary in terms of competitiveness, and it’s necessary in terms of public relations. Part of the way this is done is through the establishment and maintenance of content consistency.
How Do You Maintain Content Consistency?
There are a lot of different ways to assure content is as consistent as it possibly can be. A great starting point is to ask yourself some key questions and explore the answers defining your MSP to see if they match best practices. Several key questions of this variety include:
Is Copy Consistent with Brand “Voice”?
If you’re selling tech in a professional way using specific language that doesn’t lean toward the comedic or have any sort of “looseness”, then it wouldn’t make sense for your brand to have colloquial written or visual content that doesn’t take itself seriously.
Conversely, if you don’t take yourself seriously, but your content does, that’s also a conflicting message. Whatever content you produce and wherever you distribute it, it should match your brand.
Will Target Customers Find Your Content in Agreement with Your MSP?
With an MSP company, content needs to additionally agree with the products, services, and unique characteristics defining your MSP. It’s not a good idea to write content that doesn’t reflect the goods and services of your tech offering.
Without Branding, Is Your Content Something Target Markets Recognize?
When you’ve got content properly aligned, it will be recognizable regardless of where it is distributed or whether or not specific branding has been put on the content. Think of it like music. You don’t have to hear the name of the artist to know the style of their music. Branding is similar. There should be an unmistakable “flavor”.
As Regards Other Existing Content, Do New Pieces of Content Fit In?
Be sure new content closely matches previous content in terms of tone, subject matter, presentation, and distribution. Think of it like a sequel. When a sequel doesn’t fit the original film it develops from, it doesn’t do well. When you emphasize the aspects of the previous entry, then the sequel is complimentary. Content should be complimentary.
Natural Consistency Across Diverse Content Platforms
When you are careful to design content so it matches your brand’s voice, align content to expectations of target customers regarding your MSP company, make content recognizable, and assure it fits with existing content already out there, it is to be expected that marketing effectiveness should expand. Be strategic with content design, and the work you put in will be reflected in associated profit increase. Consultation can help you get the balance right.