Plugging “Leaks” in the “Vessel” of Your Business
IT marketing is primarily thought of as an outreach wing of operations, but it can be one which acts as a means of defense as well. Oftentimes lost revenue streams can be recollected through marketing optimization. But to patch the leaks in your boat, you must first determine where they are.
Finding Areas That Could Stand Improvement
There are many areas of operations where you can cut the fat in terms of overhead or outreach. Sometimes, it’s better to spend a little more on areas that aren’t well-rounded in terms of best practices.
In marketing specifically, the way customers are treated, managed, sought, and converted can play a big part in overall profits. No matter how efficient products and services, lack of customer engagement will usually lead to them seeking other tech solutions. Accordingly, the following four considerations are worth taking into account as you improve marketing strategies:
Remembering Customer’s Who’ve Been Forgotten
IT marketing needs to have a software solution in place which helps reveal customers who may otherwise be neglected. Commonly, contacting prospects should take place a minimum of five times before they’re otherwise abandoned.
Additionally, sometimes customers you’ve converted have been paying subscription fees so long you forget about them. You don’t even realize they’re considering other IT support. Legacy customers should be rewarded in terms of rebates, discounts, or other promotional opportunities; after this, a savvy up-sell pitch can maximize their potentiality.
Engagement of Clientele Long After Conversion
The conversion of a client shouldn’t initiate marketing negligence. Once a customer has been on-boarded, it’s essential to monitor them and check in at intervals. This helps determine satisfaction levels and areas where it may be wise to offer additional support options of some sort.
Facilitating a True Emotional Connection
Look at the conversion of clientele not as an acquisition of a new revenue stream, but as the initiation of a true relationship. That relationship should extend beyond simple business affiliation. High-profile clients may be wined and dined on occasion, as appropriate. Working with marketing groups who deal with MSP clients specifically can be a savvy thing to do for best results.
Availability and Meeting Needs
How available is your MSP? Are you meeting the needs of your clients? Marketing departments can be fundamental in answering both questions and helping improve client relationships. Ensure you’re always available to customers, and that you meet their needs in every way it’s possible to.
A Secure MSP Amidst Turbulent Tech Seas
IT marketing should keep availability central to core operational protocols. Also, it should strive to meet the needs of clients and build an emotional connection. Client engagement doesn’t end after conversion and customers should never be forgotten. Being strong in these areas will fortify the vessel of your MSP even in the most turbulent IT seas.