An MSP business running a successful outreach campaign will have to spend a sizable amount on content of one kind or another. What makes the most sense is maximizing that content. One blog post can get circulated hundreds of times in different publications if you do the job right–depending on the post, of course.
How to Maximize Content
In order to get the most from your content, you’ll want to exercise a few key strategies as endorsed by outreach groups who specialize in marketing solutions for MSPs. Following, we’ll briefly explore several of these strategies to help inspire your MSP’s marketing division:
Social Media Maximization
First, how well can you distribute your marketing content across social media? Facebook, Twitter, LinkedIn, Instagram, Snapchat, Gab, Minds, Reddit, YouTube–the list goes on, but here’s the point: there are quite a few different social media outlets available right now, and you can multiply your value by distributing a single piece of content throughout each of these avenues.
Additionally, you can break a piece of content up into sections and send each section to a different social media platform, slowly providing readers with the “full picture”, as it were. Some social media outlets are more appropriate for specific content than others. Work with marketing groups who specialize in serving MSPs for best results.
Switch Up The Medium–Article to Infographic, Etc.
An MSP business doesn’t have to restrict content to a single medium. Say you’ve got a rather illustrative article which includes a lot of facts or statistics. Well, you can organize that data into an infographic you share on Instagram.
You could turn content into a short video. You could turn a video into written content. A radio ad may be in order, depending on your region and demographic. Regardless, you don’t have to leave outreach content in its initial form; it’s fine to alter it.
Case Studies, Updating Existing Posts Sufficiently, Using Old Posts As Guest Posts
Multiple posts about a single topic can be strung together with minor alterations into a “case study”. When you’ve got posts that are good content, but out of date, you can update them. Don’t just fix errors, put in new data and a note which shows what you changed.
Something else that makes sense is taking old posts that haven’t been used in a while and sending them to similarly aligned websites or blogs. Re-purposing old posts as guest posts makes a lot of sense, and this option has infinite potential given the web’s scope.
Getting More Mileage for Content
Your MSP business will get more mileage from posts through case studies, updates, guest posts, switching mediums, and social media. Content isn’t free, and it can take time to create–so don’t wast content. Learn to re-purpose for best results.
