When your MSP company works with social influencers, you’ve got a higher likelihood of converting customers who you may not have been able to reach through other traditional means of marketing. Social influencers come in all shapes and sizes. Some you can reach out to, some will already be aligned to the mission of your business.
Defining Social Influencer Types to Inform Your Outreach
Some social influencers will be more appropriate to your MSP than others. Some will work for one sort of marketing campaign, others won’t. For example, a social influencer who has many youths following them may not reach demographics who could effectively convert to your products or services. So, you want to get the right influencers for the right job. Following are a few social influencer types to look for as you seek this sort of organic outreach:
Those Who Engage
Social influencers who naturally engage people can generate a lot of buzz for your MSP. You do have to be a little careful here. Those who engage audiences regularly tend to be a bit controversial.
This can mean arguments break out. That’s seldom something you want to be associated with your business–however, controversy can also be a good marketing agent; so don’t dismiss this method entirely. Engaging social influencers often post content on social media.
Social Influencers Naturally Relevant to Your MSP
Your MSP company will certainly find social influencers online who are positively inclined toward managed services. Many people in the tech industry favor managed tech options, and write content that’s not meant for marketing purposes, but just reflective of their opinions. Seek bloggers and other online influencers who are already on your side, then republish their materials, reach out, and see if you can form a marketing alliance.
Collaborators Who Will Actually Work with You
Now some influencers won’t work with you directly. Maybe they’ll share a link if you share a link, or they’ll give you a little “shout out”. However, you can co-opt social influencers into your direct marketing team through incentives. You might actually bring them on the payroll as content-writing freelancers.
Consultation is wise in this arena to help you avoid spending resources ineffectively. That said, if you can find a few collaborators that you’re able to co-opt into content production online, and remotely, this can help you achieve a piecemeal influence that’s less costly than hiring staff on-site or full-time. Today’s gig economy makes many potential collaborative influencers available.
Getting the Right Influencers for Your Company
Your MSP company can leverage social media influencers toward a more effective online presence. Three especially considerable types of influencers often include collaborators, social influencers, and those who engage. Figure out sort best resonate with your brand model, and reach out. This is a great way to cost-effectively market in a way that’s natural.