People Naturally Respond to Stories
An MSP business is naturally going to deal with clients who can’t quite grasp provided products and services. All your clients know is that they’ve got an issue, and technology can help solve it.
They’ve got pain points, and need a tech salve to assuage them. Now that sentence about pain and salves is an analogy. It is a comparison of another similar situation to help reveal a certain truth about something more complex.
Stories in marketing act similarly for clients. Essentially, you expand out on a three-part narrative which begins with the pain point of a client, and is then followed by service solutions to reduce the pain, and resolved by telling of the hypothetical client’s savings through application of your services.
This is an abbreviation, but you get the idea. Following are three additional tips to help you design stories which will most effectively communicate and promote your brand:
1. Write Stories Reflecting Core Prerogatives of Your Business
Your MSP business is going to have different core concentration than peers and competitors. You need a unique value proposition which reflects what your business does best. This should be the linchpin of your story. You are writing for your target demographic, who is dealing with the issue your MSP resolves.
2. Distribute Stories Through Channels of Highest Effect
There are going to be outreach channels which are more or less effective. You’ve got to identify those that tend to reach more prospects among your varying target demographics.
Once you’ve identified areas of outreach that are most effective, nurture them continuously. The more nurturing you provide, the more effective varying outreach avenues will be.
3. Determine Effective Ideas and Keep Using Them
Some ideas are going to help you tell better stories than others. Inspiration could come from existing clients. They’re going to have pain points you’ve helped to soothe, and you’ll additionally have applicable data readily available.
You can concretely show how before the products or services you provided your clients were operating at one level of efficiency, and afterward, they reached another plateau. The story already exists in the data, essentially.
Once you’ve figured out which stories of this kind resonate the best with target demographics, replicate them. You don’t always have to tell true stories. You can additionally tell generalized stories built around a gestalt of data you have available and aimed at a sort of hypothetically “perfect” client.
Time for Stories
An MSP business that tells stories stands to increase its market share locally. To optimize for ideal results, figure out the ideas that work best and ensure you keep using them, ensure such stories are distributed through the right channels and build stories which are reflective of the core drives defining your business.