The More Leads You Can Generate, The Better
IT lead generation is core to MSP profitability over the long run. However, it’s integral not only to generate leads but to generate qualified leads. That is: leads that have a higher likelihood of converting. Lead scoring is key, but there are some tactics you can employ which help assure those individuals you’ve got the ability to contact are more likely to convert in the first place. Several tactics like this include the following:
Design On-Site Lead Magnets: Problem-Fixing Solutions for Target Clients
IT lead generation benefits substantially from lead magnets. Ideally, these lead magnets should be on your primary site. If you’re not familiar with this tactic, it is what it sounds like. A lead “magnet” is a bit of content that draws qualified leads much like a magnet draws metals of a certain molecular structure. In this case, your “molecular structure” is your “target market.” What are their pain points and how could you solve one with a “lead magnet”?
You might put a common procedure on your site that target clients have trouble completing, then include links to other resources or CTAs toward the bottom of that post. You could make your lead magnet a uniquely applicable app. Consultation can help you identify which lead magnet ideas would be most appropriate for your particular operation.
Calibrate All Content to Fit Target Markets Like a Glove
Whatever content you produce needs to be uniquely configured such that it exactly matches specific prospect needs. If you’re serving school districts, then put an educational veneer on everything. If you’re providing server solutions for a security company surveilling a shopping center, construct content to deal with associated pain points. Know who your target market is, and precisely what they need help with technologically; then use your content to clearly demonstrate the value of what you do to that market.
Create Qualitative Content Incorporating True Value
Continuously develop high-quality content. It’s got to have real information your clients can use. Solve problems for them. Show them simplified ways of doing things that you’ve seen existing clients have trouble with. True value involves giving clients information they need to either make key decisions or get the work done themselves. Be sure content is appropriately disseminated across the largest digital “surface area” you can.
Increasing Conversions Through More and Better Leads
IT lead generation will be more effective when you design content that is of high quality and brings clients true value. That value and quality should be calibrated to specifically match the needs of target clients. Lead magnets similarly configured can additionally help you draw in relevant clients. Altogether, these tactics effectively generate qualified leads. Consultation can be key in helping you most appropriately calibrate using such strategies.