The last thing you need is for your inbound marketing campaign to steer traffic to your MSP business website only for those visitors to bounce off to other pages. An ever-increasing bounce rate makes it that much more challenging for your business to convert visitors into paying clients.
Bounce rate is the percentage of online visitors who arrive on a site and leave without taking a look at additional pages or clicking the call-to-action to convert into paying clients. A high bounce rate reduces revenue, ultimately making it that much harder to stay in the black. Let’s take a look at some strategies to boost your bounce rate:
Maximize User Engagement with Videos and Images
Videos and images will engage your audience to the point that your bounce rate decreases. However, plenty of inbound marketers do not use either pictures or images within online content. The strategic implementation of embedded videos or pictures really does enhance user engagement all the more. After all, most people do not respond to a wall of text.
If you don’t want to implement video or pictures into your online content, at least break up the text with paragraphs so the content is that much easier to read. Keep your audience interested after they make their way to your MSP business website and their engagement will skyrocket, boosting your bounce rate and your bottom line.
Improve Your Site Speed
The last thing your online visitors want to find is a website that takes too long to load. If the site does not load quickly, people will venture elsewhere. In general, websites should load in three seconds or less, regardless of whether they are viewed on a mobile device or a desktop computer. Improve your site’s load time, and you will find your visitors really do spend that much more time on the page, proving even likelier to pay for your value offering.
Consider the Placement of the CTA
Plenty of people will refuse to spend more than a couple of seconds on your homepage or landing page if they cannot find the call-to-action (CTA) button. It is in your interest to make it easy for people to find what you are offering. Put the CTA button in the middle of the page or toward the top and it will prove that much easier to find.
Continue Improving Your Site Until Your Bounce Rate Improves
Do not stop optimizing your website until you are certain it loads as quickly as possible. Test out your site’s load speed on mobile devices, desktop computers, smartphones, and other devices to ensure they load right away. Alter your site in the other ways as noted above, continue to make improvements and your MSP business’s bounce rate will gradually decrease.