As an MSP company, it is absolutely fundamental for you to be as visible as possible to target customers. Old ways of doing this don’t work as well as they used to, and that is going to be more the case as time goes by. Trends in marketing outreach tend to lag behind technological innovations. As new things like IoT (Internet of Things) and the cloud become prominent, more digitally-aligned, technologically cutting-edge outreach methods become necessary.
So how do you keep pace with tech when the goal posts of outreach are in continuous flux? Well, for one thing, you need to have an outreach design which is aligned toward flexible upgrade. For another, you want to practice known best practices as an MSP, including the following:
Optimize SEO to Match “Voice Search” Protocols
No longer can SEO merely rest on keywords in text form. You’ve got to optimize to fit the way people actually speak. Voice searches through Alexa, or Siri, or Cortana should be as straightforward as text, but computers “hear” voice differently, and your marketing needs to anticipate as much to promulgate highest visibility.
Video Communicates Exceptionally Well
Your MSP company can’t ignore how visible video is today. With Instagram and Facebook, and YouTube and FaceTime, it’s easier than ever to reach out visually. People don’t want to spend time silently reading, they want to see and hear what they’re interested in directly. Lean into that. Learn how, as an MSP, you might most effectively market using video outreach. It’s going to involve being more visible and personable as an organization overall.
Niche Marketing Is Defining Outreach: Messages Based on Templates Work Less Effectively
Niche marketing became normalized in the late eighties, now it’s become, as of 2021, the status quo. Junk mail and spam uses templates that are mass-mailed or mass-emailed to lead lists. That doesn’t fly today. You’ve got to identify niches and specifically market to them. That doesn’t mean getting rid of form-based outreach entirely; it does mean stratifying to engage more users.
Now It’s Important to Market Across As Many Feasible Channels As Your MSP Is Able To
You’ve got to take an “omni-channel” approach. All social media needs to be used, and you shouldn’t give up on radio or billboards either, where appropriate. However, most people engage through the web now, so focus on social media channels.
Ensuring Your MSP Is Properly Visible to Target Demographics
As an MSP company, marketing across multiple channels, niche marketing best practices, video communication, and SEO calibrated to match voice-based queries through search engines or digital assistants represent some fine tactics to increase how visible your MSP is to target customers. Seek marketing consultation to see which of these options will work best for your MSP and which will more effectively enable you to flexibly expand marketing techniques as you need to going forward.