All generations don’t respond the same way to your MSP marketing message. Each generation has its unique mindset shaped by the time in which it grew up. Their values and experiences aren’t the same.
For example, seniors and Baby Boomers have a large generation gap. In fact, boomers are closer in age to their Millennial children and their Generation Z grandchildren. For this reason, it’s important that your marketing campaign reaches all generations.
You have to focus on their history, habits, and demographics. Do you know how to reach as many generations as you can? Read more about how you can focus your marketing campaign to include every age group.
Think About the Generations
Changing your MSP marketing strategy based on the generation can help boost your results. When you understand the mindset, you can focus your marketing to all ages and lifestyles.
Start your multigenerational marketing by thinking about the generations. For example, Baby Boomers spend a lot of their time casually shopping online, while Generation X is strapped for time. They need quick messages and transactions. When trying to reach seniors, an email might have better results. On the other hand, Millennials, also known as Gen Y, respond better to social media marketing.
These are just a few points about the different ways the generations find respond to marketing efforts of the products and services they need.
Focus on the Language
One of the main things to consider when marketing your services is the language you use. Whether you’re creating content or answering questions on social media, using the right language for each generation will help you build trusting relationships with them.
If you consider the language you should use with each generation, they’ll understand what you have to offer them. Also, understanding what drives their decision-making is critical to reaching all ages.
Younger prospects respond to engagement and value. They want products and services that help them right now and give them immediate value. They prefer conversational tones without industry jargon.
Older generations understand longevity. They’re usually motivated by emotional nostalgia. If you can reach them emotionally, they’re more likely to become loyal customers.
All generations expect respect and great customer service. This includes consistent and constant communication that helps them with their problems.
No matter which generation you’re targeting, technology can help you reach them. Gen X and Millennials are especially receptive to digital marketing. They prefer interactive platforms so they can grab information themselves.
But digital marketing can also be effective for older generations. Most of them look for deals and rewards in their emails. They’ll click on the link and go to your website to see if your services are what they need.
Market to Every Generation
You have a great opportunity to focus your MSP marketing efforts on all generations. Whether you’re targeting Millennials, Baby Boomers or seniors, marketing isn’t a one-size-fits-all campaign. If you change your language and choose the right digital platforms, you can succeed in your generational marketing efforts.