There’s a lot that goes into getting new MSP business. Your marketing plan has to be tailored to what your potential clients are after. It has to address the business’ current challenges and goals, and clearly show how your company can take them to the next level. One very valuable tool to use in your marketing is customer success stories. Learn more about why this is so and what you can do to start.
A Tale of Success
Many times, it’s not enough to just talk about the IT products and services that your MSP business provides. You could have the best cloud services in town and still lack what your client base is looking for to switch to your services. Many IT companies claim to be great, but without some kind of tangible proof, their target customers may be left with a lot of unanswered questions.
Businesses that need IT services want to know who you have helped and what the results were. There’s something about hearing from your happy clients that strikes a chord with those considering using your services.
Preparing the Story
Now that you have seen the value of incorporating customer success stories into your marketing, you need a well-thought-out strategy to get this done. Here are a few suggestions:
- Decide how you are going to get the information from your clients. You could consider telephone interviews or written surveys as some examples. Whichever method you end up using, you want to make sure that you do not take up more of your clients’ time than is necessary.
- Decide which of your clients to ask, and then approach them. Ideally, you want to ask clients who have been using your services for some time. Your most loyal clients who have become part of the family and have already been spreading the word about your services are great candidates.
- Prepare and ask the questions. Make sure you think about the kind of information you want beforehand. Have a clear idea of what successes you want to display and how you might package this information.
- Make use of the client stories you have obtained. If you are going to use more than one client testimonial, try to follow a similar format. One good idea is to discuss what challenges the clients were facing before you stepped in followed by the results of using your services.
There’s a lot of power in storytelling. While you want to stay true to what your clients have shared, how you present and write about their experiences can make a big difference. Consider using client success stories today to paint your MSP business in a new light as a business that solves client challenges and develops strong and loyal working relationships with its client base.