Your MSP business marketing plan should include a PPC budget, selected platforms and the overarching strategy. However, this plan will not be truly complete until it covers all the bases. The truth is most marketers have at least one, if not several, holes in their advertising strategy. Let’s take a look at the four most essential components of the best marketing plans.
1. Understand the Landscape of the Market
Take some time to understand the existing market landscape. Companies regularly skip over the current landscape simply because they have already developed a plan. Furthermore, if the current strategy has proven somewhat successful, there is a hesitancy to change it. However, there is a potential for the marketing landscape to evolve quite quickly.
Algorithms, technology, platforms, and customer actions can change in surprisingly little time. This means it is in your interest to take some time to consider how the market has changed as you develop your MSP business marketing plan. Otherwise, the competition will inevitably steal your market share with their comparable flexibility and willingness to reassess the market landscape. The moral of the story is to never stop studying the market as well as your competition and continue pushing for improvement.
2. Recognize the Importance of the Forecast for Profit
Creating a profit forecast has the potential to prove challenging if you are in the early stages of your marketing campaign. However, even if you are uncertain, it is in your interest to create an accurate estimate to the best of your ability. This forecast makes it easier to determine what you can afford to spend on marketing and establish sales goals to strive toward as the year progresses. After all, there is no sense running a business marketing campaign unless it can turn a profit.
3. Implement Retention Plans
There is the potential to make the mistake of narrowly focusing on nabbing the initial sale yet losing track of everything else. Retaining the business of those you bring into the fold is also quite important. You need a comprehensive marketing strategy to boost client retention across posterity. Fail to keep your customers, and the money you will have invested to land them in the first place will have been spent in vain.
4. Distribution and Execution Must Be Tied Together
Merely sharing information on social media will not suffice. You need to draw attention to your online content to maximize its impact. Consider how your campaign integrates across channels, zero in on the proper distribution methods, execute the effort as planned and your marketing campaign will make the intended impact.
A Truly Comprehensive Business Marketing Plan Will Take Some Time
Be patient. Refine the subtleties of your MSP business marketing plan as time progresses, and you will find it pays dividends. Address shortcomings throughout your plan in a proactive manner, implement the must-haves as detailed above, and you will notice an uptick in your bottom line in the months ahead.