The Importance of Social Branding
You need to take social branding into account when it comes to MSP marketing. Social media is everywhere today, and it’s a massive economic force that can’t be ignored. Online, you need to have a social presence that’s recognizable, paints your MSP in a good light, and has strong consistency to it. Do this right and you’ll see an ROI that allows you to expand the investment.
Tactics to Improve Social Branding Effectiveness
Best practices define social media management. Working with SEO groups that have an emphasis on providing social branding solutions for MSPs can be a wise tactic if you’re looking to avoid unnecessary trial and error. Here are some additional tactics such groups are likely to recommend:
Proper Channels and Their Effective Use
Your MSP marketing will be most effective when it utilizes the proper channels.
- Twitter is a great way to build relationships because there’s a character limit, and so, you can get to reply in a timely manner.
- Instagram makes you more visible— it’s the trendsetting app right now.
- Facebook is good for building followings and there’s extensive potential for reach.
- Yelp reviews can be used to your advantage.
- YouTube videos can build a following and lend legitimacy to your MSP.
- LinkedIn helps you build professional connections with the types most likely to represent your core clientele.
Different social media channels will have different “flavors” to them which should direct your use. Here’s a link to the seven best social media platforms for business marketing.
Visual Tone, Finding Your Voice, Being Consistent
There is a “tone” to the visual representation you bring to bear in online social marketing. On your website, your social media profiles, videos, and even in pictures, you want to find a “tone” and retain it. For MSPs, you’re working in technology. Your “tone” may reflect a sort of “futuristic” vibe, or it could be about community and professionalism directly.
Whatever the case, your tone should also be collaterally complimented in the “voice” of varying content. If your visual tone has a comedic edge, written blog posts, ads, slogans, and other campaigns should as well. Consistency in tone and voice must exist regardless of particular media— this makes you more tangible to prospects, and easier to identify. Both things are good for visibility.
The Right Topics, Cross-Promotion, Client Engagement, and Comment Leverage
Talk about pain points relevant to clients in your online content. Additionally, make relevancy match whatever social media platforms you’re using. Engage clients as quickly and professionally as you can. Use comments as leverage in terms of either positive reviews or starting important topic threads from which to expand visibility. Cross-promote using these methods between different social media channels.
Communicating Effectively Through Social Media
Your MSP marketing should focus on the right topics, cross-promote, engage clients, leverage comments, maintain a consistent visual tone and voice, identify relevant social media channels, and use them properly. Following these steps should help expand marketing ROI from social media outlets.