What Is a Unique Selling Proposition?
Almost every MSP company has its own unique qualities. Even those who seek to emulate other, more successful companies still have their individualistic qualities. Essentially, a unique selling proposition leverages that which separates your MSP from the rest, and uses that to help sell you to prospective customers.
Specific Tips to Help You Design a Unique Selling Proposition
Certainly, because of the nature of unique selling propositions, there are a multitude of approaches worth pursuing. That said, virtually all of them should include some aspect of the following design tips:
Be Personal, Recognizable, and Show How You’ll Solve Problems
Your unique selling proposition should be easy to recognize, and it should have a personal quality to it that doesn’t feel contrived. Also, it’s important that however you present yourself, there’s some aspect of “solution” about this proposition.
You’re positioning your MSP as a problem-solving agency for customers. So, solve some problems. Show how services you provide clear up pain points for customers.
Get Marketers Together for a Brainstorm on MSP Uniqueness
MSP company selling propositions will benefit from your entire marketing team getting together, identifying where issues are, and developing advertisement outreach around that sort of brainstorming. There’s no way competitors can replicate your company’s brainstorm.
Figure Out What Competitors Miss and Outclass Them
Your competitors have dropped the ball on some things. You might peruse negative reviews on varying online outlets to see why customers didn’t like your competitors’ services, then you can incorporate a resolution to such issues right into your unique value proposition. That can harvest customers that were your competitors’ directly.
Calibrate to Your Audience: You Can’t Please Everybody
It doesn’t matter how all-inclusive your unique selling proposition is, how much value you put into it, or how carefully you put the whole package together. There are always going to be those who don’t like it. Don’t worry about them.
Concentrate on pleasing target demographics as best you can. This can be done by exploring customer profiles. Look at what your present customers do and don’t like, design your value proposition around these things specifically.
Designing an Engaging and Unique Selling Proposition
It’s very advisable for your MSP company to consider going with a unique sales proposition. This separates you from the rest and can show you to be more valuable than competitors. Be personal and recognizable. Demonstrate how what you do solves customer problems. Brainstorm based on what sort of uniqueness best serves your business. Determine where competitors are dropping the ball, and calibrate to your audience specifically; not the world at large–it’s impossible to please everybody. Properly employing tactics like these should help you most effectively position your MSP for success.