The world is quickly changing as a result of the coronavirus pandemic, protests and an economic recession. However, MSP company leaders who are proactive will persevere, keep their operations humming along as best as possible and give employees reason for hope. In particular, social media symbolizes hope as it is a contactless means of interacting with clients, employees, and the rest of the world during this difficult time. Let’s take a look at some strategies that will help your company succeed on social media amidst the crisis.
Be Careful When Updating Your Social Media Page
Do not use the ongoing crisis as an opportunity to tout your company’s merits or capitalize on the misfortunes of others. Be extra careful when creating content for your social media page. Do not click “post” or “submit” until you are completely certain the words you have typed take the current pandemic into account and make your company appear empathetic. Though you can certainly market your services in a subtle manner through social media, this is not a time for overt advertisements.
Consider Your Goals Prior to Strategizing Your Social Media Campaign
Take some time to review your goals before updating your social media in the days and weeks ahead. Your priorities and aims might have changed in light of the pandemic and social unrest. As an example, your overarching goal in the short-term might not be acquiring new business but retaining current clients and ramping up support to bolster business.
Provide Assistance If Possible
Your social media accounts present fantastic opportunities to lend critically important assistance in the community. If you plan on volunteering, donating, or helping in another way, let it be known on your social media platforms. Even if your business can merely help in minor ways, highlighting your altruism in this difficult period of time makes it clear your organizational goals extend beyond merely making a profit.
Provide Details About Your Services
Seize the opportunity to explain exactly how your MSP company is responding to the pandemic. Keep your customers and audience informed on social media, and they will be inclined to return the favor in the form of paying for your services. Be crystal clear about how your services have changed amidst the pandemic. If your hours have changed, if your policies have been altered or if there will be delays, let it be known. The alternative is to say nothing and leave your clients in the dark. Reassure your clients that you are doing everything possible to retain their business and support the local economy.
Remain in Close Contact with Your Team
Above all, it is important to stay in contact with your MSP company team members throughout the crisis. Give your team regular updates and establish expectations as to what work will be like in the weeks ahead. Though productivity will undoubtedly decline amidst the pandemic, keeping your team in the loop will boost morale and company-wide confidence, helping your business makes as seamless of a transition as possible once the crisis comes to an end.