As an MSP company, there are several ways you can spy on competitors. Illegal spyware is a bad option, so is getting one of your employees hired with them to act as a double agent. Indeed, both of these tactics— and similar options in the same family— are illegal, and even if you get intelligence this way, your company will find itself in the legal crosshairs of prosecuting attorneys.
A better way to gain intelligence on competitors is by using legal methods to gauge their market impact. This isn’t illegal, it’s not underhanded, they’re going to be doing the same to you, and you can gain valuable insight which helps you both inform your operation and avoid those actions of competitors which don’t work. With that in mind, consider these approaches to gathering intelligence:
Learn How Competitor Strategies Work, Monitor Their Associated Progress
An MSP company is going to find itself contending with other, similarly-sized, similarly-focused operations. You can keep an eye on their guest-blog posts, their website, and anything else they make public. If target clients can see it, except for targeted emails or messages that are personalized, you can see it as well.
When you see a strategy become a more dominating force from a competitor, you know they have found something that works. Accordingly, it’s worthwhile to pay attention and appropriate relevant aspects of that outreach strategy to your own business.
You Can Co-Opt SEO Tools for Traffic and Performance to Monitor Competitors
Here is a list of 25 tools you can specifically use to spy on your competitors. Figure out which specific items are most relevant to your own outreach campaign. Four key areas to focus on include the level of traffic competitors generate, determining where that traffic comes from, what keywords are being used, and which sites are posting backlinks to competitor home pages or other relevant blogs.
Social Listening Techniques are Excellent Means of Monitoring Competing MSPs
With social listening tools, you can totally monitor the available web for certain specific data. You can design searches for the names of competitors, or their sites, finding any evidence of them online even if it was just a mention. You can determine how often they’re getting mentioned, and if this is trending. You can gauge whether mentions are positive or negative and determine whether you or they have a better digital market “voice” through social listening techniques.
Acquiring Legal, Actionable Intelligence on Competitors
For your MSP company, legal “spying” can be quite advantageous. Incorporate social listening, SEO tools, and progress monitoring tactics toward gathering intelligence on competitors. You can see what works for them, what doesn’t, how you compare to them, and whether they have any outreach techniques useful to your MSP.