Do you have an eye-catching MSP business website that shows poor results? Most likely, you don’t understand why it’s not performing better. After all, you have a great design, cutting-edge graphics, and CTAs everywhere.
So, why isn’t your website boosting sales and building your brand? The answer could be you’re not optimizing your site for user experience (UX). Your users only give your site a few seconds to catch their attention before they leave.
The biggest mistake when it comes to UX on your website has to do with engagement. The more your webpage can grab your users’ attention, the longer they’ll stay on your pages.
Read more about how your website could be sabotaging the UX and what you can do about it.
Do You Care About Your Users’ Perspectives?
Many businesses emphasize their products and services on their front page. This isn’t what your users look for when they visit your site. Your customers are more interested in how your services can help them.
You need to look at your MSP business website from their perspective, giving them the information they need. If you were a visitor to your site, what kind of experience would you want? Why are you there? What do you need? Is the website distracting you from your goal?
After thinking like a user, make sure your website focuses on what your users want.
Is Your Site Easy to Use?
Your users need to easily accomplish what they want to do on your site with the least amount of hassle.
Make sure your site is clear and easy to use. If visitors aren’t happy with your design and their UX, they’ll leave your site within seconds.
Do You Have a Simple Yet Captivating Design?
You need a combination of simple and captivating for a UX that engages your audience. This is where the magic happens. If you can align creativity, innovation, and simplicity, you’ll capture the attention of your users every time.
Think minimalism when designing your website. Remove any distractions, such as too many CTAs popping up, chat popups, musical graphics and other things that clutter the page. Look at your site and see if your elements make a positive UX.
You want your CTAs and useful tools without cluttering your pages and distracting your visitors.
Have You Tested Your Website Using Mobile and Desktops?
It’s complicated keeping up with technology and how it affects your website’s UX. Your site could load quickly and have easy navigation on a desktop, but how does it look on mobile?
Another factor that complicates things is the rise of wearables, such as the iWatch, Google Glass and Android Wear. Many companies aren’t leveraging the advanced techniques available for the best UX, such as finger navigation and mobile responsiveness.
Don’t let your business miss the opportunity to reach the largest audience you can by optimizing for mobile.
When you design your website, analyze how your site functions across all platforms. It’s about finding out who your target audience is and the devices they use.
Create a Well-Designed, Simple Website for the Best UX
If you analyze your website and ensure it’s designed for your users, you should see better results. Keep it simple, uncluttered and remove the distractions. Also, improve your MSP business site’s usability and your visitors will have an engaging UX.