Branding Is Hard to Shift Once You’re in It
Branding is exceptionally important if you’re going to get the most from your MSP business. If you’re new, you want to get this right from the start. If you’re established, there are tweaks you can still make. Accordingly, find what works, lean into it, and slowly step away from that which doesn’t.
Branding Design Best Practices
An MSP business would do well to consult with marketing agencies that specialize in technology solutions. They’re going to be able to advise you specifically with regard to the niche you specialize in. However, that said, whether you’re new or old, the following tactics should be considered in branding:
- You Need A Strong Logo, Include It in Letterheads and Elsewhere
- A Strong Tagline, Or Slogan, And Attractive Visuals
- Setting A Tone That Matches Target Demographics
You Need a Strong Logo, Include It in Letterheads and Elsewhere
Logos represent an archetypical psychological niche in the mind. Good logos stick in the brain.
Imagine a big curvy yellow “M”. Do you subconsciously smell french fries, burgers, and other McDonald’s items? Well, that’s the power of a good logo. Imagine a checkmark. Are you seeing black-and-white slow-motion commercials of Nike footwear?
You get the idea: logos can be quite effective, but you really have to put them to use. Put them in letterheads, advertisements, content, and wherever marketing professionals advise you is most appropriate.
A Strong Tagline, or Slogan, and Attractive Visuals
MSP business logos are important, but so are slogans. Nike says “Just Do It”. Now, you can change a slogan better than you can change a logo — McDonald’s proves that. They want people to know their customers are “loving it”, and that they “love to see you smile”. So, you can shift up that slogan if the one you’ve got isn’t working right.
That said, the stronger your initial slogan, the more effective it will ultimately be over time. Couple that slogan with attractive visuals. Nike usually has black-and-white coupled with rainbow color schemes. McDonald’s goes with red and yellow. As a tech company, cerulean blue and metallic gray may be advisable; Apple tends to lean that way. What works for your MSP? Green also has its place; find the colors that resonate.
Setting a Tone That Matches Target Demographics
Your tone needs to be conducive to your demographic. If you’re courting entrepreneurs, you can be edgier. If you’re courting establishment customers who work in government, education, or industry, then you may want to have a more professional veneer. Match your tone to your primary demographic.
Being Visible to the Customers You’re Trying to Convert
MSP business marketing that incorporates strong logos throughout marketing outreach, effective taglines, engaging visuals, and a tone suitable to your customers should see higher ROI. Consultation can be quite helpful in attaining the outcomes you’re seeking, and it’s easier to get started on the right foot than it is to renew branding.