If you are having difficulty connecting with clients through managed services marketing, consider tapping into the power of a sales funnel. Sales funnels designed specifically for your business and its particular aims are almost guaranteed to produce results.
Here is a quick look at how sales funnels engage target audiences and ultimately lead to increased sales:
A Definition of Sales Funnels
Sales funnels sound complicated, yet they are fairly easy to understand and implement. Sales funnels are the processes customers pass through on their way to purchasing a service or product. Those starting to research their problems are at the top of the sales funnel. Those who have completed research yet have not made a buying decision are in the middle of the funnel. Those prepared to buy are at the bottom of the sales funnel. It is not enough for a managed services marketing business to establish a pipeline that contacts prospects in one part of the funnel. Rather, the pipeline should represent target clients in each portion of the funnel.
The Most Important Components of Sales Funnels
Sales funnels start with bait. The bait used for sales funnels is typically some form of content such as a blog post, report, coupon or sale. Sales funnels are dependent on an audience. The challenge lies in connecting with prospects through marketing or a current prospect list, be it an email list or touching base with new prospects that suit the target customer profile. Several companies have found success using online ads such as Google AdWords, Facebook ads, Instagram ads, Bing ads, and so on. Such platforms empower businesses to narrow down the target audience to those most likely to be interested in the service. Try to obtain as many email addresses as possible. Build an email list and send carefully crafted email newsletters once every month or two to increase engagement.
Modern sales funnels require a landing page. Customers arrive on this page and engage with strategic content. This content can be anything from a page with a free report to a blog post or even a contact form for prospective clients to fill out their contact information.
The Importance of Sales Funnels Cannot be Overstated
The best aspect of sales funnels is the fact that they generate revenue projections. These projections are essential to budgeting, planning, and business strategy. Sales funnels are also necessary as they make customers aware of the services offered, help them understand its merits and possibly become a paying client.
Start Building Your Sales Funnel Today
Businesses struggling to engage customers and even thriving businesses will find the strategic implementation of a sales funnel really does help establish meaningful relationships with target clients. Invest some time in your organization’s sales funnel and you will find this managed services marketing tool helps you connect with new prospects and ultimately convert them into customers inclined to remain loyal across posterity.
