The Goalposts are Always Moving
IT marketing represents no static target. Because technology is in continuous development, a singular strategy that doesn’t alter with shifting trends will grow increasingly ineffective over time. You’ve got to keep pace with the changes.
If your marketing is going to be on-point, it is absolutely essential you use all the tools available to you and use them well. Consultation can help you determine which digital options best fit your needs, but there are common solutions that are generally effective at enhancing marketing outreach effectiveness. Several of them include the following:
Be Sure You Incorporate Solid Social Media Strategies
IT marketing should definitely consider including social media in its outreach strategy. It’s getting to the point where, if you don’t have some level of social media, you’re very unlikely to be considered professionally viable. Consider this: Facebook is esteemed by the youth of today as the province of an elder generation.
If you’re a millennial, you’re probably on Facebook. If you’re among Gen Z, you might be, but it’s less likely. Social media needs to match your market. Know who your clients are then you’ll have a better idea which social media options will be most likely to resonate with them.
Strategically Maximize Online Reviews
Online reviews, both positive and negative, can be good marketing for you. Blast out positive reviews all over the web. Blogs, websites, social media— all are prime locations for positive reviews. Court reviews from existing clientele. You can incentivize customers if that works. Additionally, you can write reviews for clients you know are satisfied with what you do, then ask them if you can post such reviews in their name. They’ll likely say yes.
When it comes to negative reviews, don’t shy away. Engage the reviewer with direct outreach legitimately addressing their concerns. Sometimes they’re right, and when you publicly show them that you respect their issue, this is honorable. Honorability is good marketing. Sometimes those who leave negative reviews are outright “hecklers” and by professionally interacting with them, you show third parties reading the exchange how untrustworthy they are and how cool-headed you are. Play your cards right and any review is a win.
Use CRM To Enhance Email Outreach
Customer relationship management (CRM) software can help you build individual profiles for customers so you can automate email outreach. CRM software is essential in hitting levels of prospect engagement that are statistically optimal for conversion.
Designing Tech Marketing Plans for Greatest Success
IT marketing should have a comprehensive approach to online outreach for best results. Utilize CRM software as appropriate in email campaigns, address all reviews (positive or negative), and lastly, be sure you’ve got the most optimized social media outreach campaign you can manage. Such strategic approaches should have a notably qualitative impact.