Every executive is looking to become a “thought leader”, yet few reach this status. Those who obtain the distinction wield considerable influence in the industry. Everyone from colleagues to clients and others tunes into thought leaders for helpful information and advice. The question is: how exactly can one establish a reputation as a thought leader at his or her MSP business? Let’s take a look at how to gradually establish yourself as a legitimate thought leader.
What Constitutes a Thought Leader?
There is a common misconception that mastering a particular subject matter is all that is necessary to be a thought leader. However, true leaders inspire others to follow them. If you do not have some level of authority, people probably won’t follow you. Even if your authority is merely perceived, as opposed to proven, it will go a long way in developing a reputation as a thought leader. When in doubt, act rather than talk. Actions will always be more revered than speeches and verbalized directions. Furthermore, true thought leaders are influential at their MSP business and also throughout the entire industry.
Becoming a Thought Leader
You cannot become a thought leader by simply stating you are one. Even if you build up your personal reputation in a very careful manner, people won’t follow you unless they truly believe in your leadership. In other words, you must earn your reputation as a thought leader. It is important to be authentic in every regard. Follow through on your promises and people will consider you trustworthy.
Furthermore, it is prudent to show rather than tell. This means you should lead by example rather than simply provide instruction and commands to others. Be sure to share your expertise with your team to help them improve their skills, knowledge, and confidence. This way, people will turn to you when they are in need of assistance.
Content Helps Establish Thought Leadership
Though few know it, content really can help in the quest to become a thought leader. Carefully craft your content, and you will be revered as a true thought leader. It is particularly important to create a believable narrative. Instead of rattling off figures and facts to impress others, share your own experiences relevant to the challenges in question. Creating such a narrative inspires others to approach you, making it that much easier for you and your team to reach your goals in a truly cohesive manner.
Your content should also provide utility as those reading your words are looking for ways to enhance productivity. Provide useful content, and you will have demonstrated your value offering, making life easier for those who consume your content. Furthermore, providing a steady stream of helpful content also reinforces your authority on the subject matter in question.
Creating a Sterling Reputation Will Take Some Time
You and your team cannot become MSP business thought leaders overnight. This is an ongoing process that will require patience. Above all, your team should be approachable from the perspective of clients. Prove you are innovative as well as receptive, and it won’t be long until your MSP is revered as an industry leader in every sense of the word.