There are basic precepts to reality which can’t be avoided and directly apply to MSP marketing. For example, every action has an equal and opposite reaction. This physics precept actually has an impact in other areas of life. You may have heard it expressed this way: you get out what you put in. In terms of any business, this is true.
The harder you work, the more you get from that. Even if you don’t profit directly through initial forays into operational success, you will gain knowledge from your experience for further expeditions into business profitability. Remember Edison’s notable quote about not failing in trial and error but instead discovering means by which goals couldn’t be accomplished. But isn’t it better to save yourself trial and error where possible? This is where facilitating user experience strategies can be key to your success. Consider:
- Attention spans are plummeting
- Usability is necessary, but content is king
- People are spending more time using mobile solutions
Attention Spans Are Plummeting
Your MSP marketing must address the reality that basic human attention spans have plummeted through the floor. Did you know we’re being compared with goldfish today in terms of our attention spans? That’s ridiculous, but it is the state of things today. If your digital profile in terms of web pages, content, social media, advertisement, pictorial, and video outreach is not immediately and directly engaging, you’re going to lose customers, period. This requires informed strategy from dedicated professionals if you don’t want to waste immeasurable time and resources reinventing the wheel through trial and error.
Usability Is Necessary, But Content Is King
Here’s a wise tactic: design engaging content that’s easy to navigate. It’s not enough that that which your potential clients have access to be easy to navigate, it’s got to pull them in and push past increasingly short attention spans. You need to lead with actionable, usable, accurate, intriguing content which even recommends itself to be shared. Don’t be afraid to use a little humor or have a fun/educational element to your content, either. Remember, even your best clients are subject to human nature, and technology is changing that nature incrementally.
People Are Spending More Time Using Mobile Solutions
65% of time spent on the internet happens in the mobile sphere. If you have yet to incorporate mobile web design into content marketing, you’re definitely restricting yourself from a substantial quotient of the market. Certainly, older desktop formats are necessary, but you want your outreach media to be visible and usable on any sort of device which has internet access and the ability to allow browsing.
Strategically Expanded Marketing Success
An MSP marketing campaign which takes into account the idiosyncrasies of modern society, designs usable content around effective user interface, and emphasizes mobile solutions will be more effective. Consider your present strategy and find ways to implement better solutions. Also, SEO agencies specializing in MSP solutions can instrumental in facilitating effective marketing.