Insights into how your managed services marketing campaign is working for building brand awareness using tracking research doesn’t have to cost you a fortune.
Knowing how your content is doing for building your brand is an effective way of increasing your ROI. It also increases your reach to your target audience. Content tracking and assessment of what your audience wants, what they expect and how they want you to communicate with them, and how often are important.
Once you have the answer to these questions, test them against what you’re doing with your content marketing and make appropriate changes. Most of the time, you’ll find that your expectations are very different from what you find out.
Do you use data and analytic tools that can help you transform how you use social media to communicate, and what type of content performs best? Read more about useful tools that can help you see if your content is strengthening your brand awareness.
Measure What Matters Most for Your MSP Business
When you want to measure reach and brand awareness, track you total followers, new followers, reach, shares and impressions.
Measuring user engagement uses tools that track likes, shares, favorites, comments, and mentions. If you want to know how much traffic goes to your website from social media, track audience engagement with your social media content through link clicks.
Once you figure out which metrics matter the most to you, decide which tracking tools to use for collecting information. Some social media platforms offer free tracking tools, such as Facebook Insights and Twitter Analytics.
For tracking all your social media channels, you can use third-party tools, such as:
- Google Analytics
- Get Social
- Google Alerts
- Sprout Social
Some tracking tools are free and others are paid analytic options. These tools play an important part in all social media managed services marketing strategies. Collecting brand awareness data helps you refine and create content that reaches those who need it with relevant information.
Analytics helps you see in real-time which content engages your audience so you can make adjustments immediately.
Even experienced managed services marketing teams have trouble understanding and properly using the social media data they collect. It’s important to learn all you can about how to use social media tracking so you can reach wide audiences and engage them.
While this is a challenge, make sure part of your brand awareness strategy is using tracking tools so you know how well your brand is doing. These tools also help you know how your content measures up.
Get the Most Out of Metrics
The success of your managed services marketing campaign is defined by your sales, leads, SEO, social media following, customer retention, and brand awareness. If you aren’t taking advantage of social media content tracking, you can seek professional help to get you started.
Outsourcing to a professional can give your business the tracking tools needed to help you build a powerful content marketing campaign. This delivers more leads, conversions and builds your brand.