Your IT marketing should incorporate more than online SEO marketing, billboards, traditional advertisement, and social interaction at varying industry conventions. Yes, you should definitely do all these things; however, there are substantial marketing solutions of an internal kind you can pursue through your existing personnel. This is employee advocacy and it’s going to make your business stronger both internally and as it is perceived from without.
To get employees to naturally recommend your brand on social media will require a little effort on your part. However, it’s worthwhile to consider that each employee should have around 400 contacts across multiple social media outlets which can yield prospects primed for conversion. To tap into this pool of potential clients, consider these tips:
Be an Example
IT marketing should be facilitated through a good example: yours. Show your employees the sort of brand voice you’re looking to evince online. Reach out to a few prospects through varying social media. Add all your personnel to your social media page. If they want to compartmentalize their social life, that’s fine— have them create a social media page specifically for work.
That said, they’re going to be more effective in this capacity if they simply use what social media they already have. What that means is that, as an example-setter, you can’t impugn personal ideals. Personnel may not agree with you ideologically, that’s fine— if they’re outright opposed to you, should they yield clients through their contacts, who cares? Don’t get caught up in the small things, be an example; allow freedom.
Provide Incentives to Share
Incentives for sharing of your MSP’s materials across social media will enervate employees to do so of their own accord. Try to reward incentives based on the engagement of target prospects. Make tiered rewards— perhaps a “brownie point” for simple engagement, and a monetary bonus for roping in a “big fish” client.
Allow Social Media at Work
If you’re going to co-opt employee social media, it’s essential that you allow it at work. Yes, sometimes your employees will be messing around on there in a non-productive way, but if they’ve got genuine downtime, that’s really not a big deal. Just encourage them to drop in a good word for your business every now and again, and this will work in your favor.
Employees Should Be Advised to Connect with One Another on LinkedIn
LinkedIn is very professional and provides opportunities for your business in terms of reputation. If you’ve got twenty employees who list your business in their occupational credits, and are connected, that increases your online “footprint,” expending visibility to potential partners and clientele.
Fully Utilizing Social Media
IT marketing can effectively co-opt social media if it encourages employees to connect on LinkedIn, allows social media at work, provides sharing incentives, and is led by exemplary leadership.