An MSP company definitely stands to benefit from choosing the right images for its website. That said, you don’t want to just choose random images. Also, images which are tangentially related to what you do in your business may not be as effective as you need them to be. As with anything, there’s balance.
How to Find the Best Images
Pictures for the sake of imagery may have some level of positive effect, but if you don’t have the right strategy behind them, you’re not doing much for your business. Following are three tips that can help round out your strategy for the most effective outcomes:
Images Should Have a Style Linking Them Together
An MSP company needs to produce pictures that are brand referential. That is to say: as your brand has logos, fonts, slogans, and a core message it’s trying to convey, your images should likewise reflect such branding. Whether your style is “action,” whether it’s thematic, or whether you’re using color palates, whatever delineates your images one from another should have a string of commonality binding everything together. Think of film franchises. Each sequel is unique, but features similar transitions between scenes, the same actors, the same musicians, and other commonalities. Apply the same thinking to the images you use on your websites.
Be Sure Images are Appropriately Qualitative
Unless you’re showing a contrast in screen resolution, all images should be high quality. That doesn’t necessarily mean pictures you produce are of a quality that’s above and beyond all else, but it does mean associated quality is notable and professional. Look at competitor images and be sure at the very least that what your MSP produces is on par with what they put on their websites.
Original Pictures of People Behind the Scenes
Original images are more viewable than stock photos. While you might use these during the interim between launching your site and fleshing it out, whenever you’ve got original pictures available, you should use them. Additionally, show the folks working at your MSP who make the services you provide possible. People love seeing “behind the scenes.”
Show your team at work. Serious faces and smiling faces are alternatively acceptable, depending on your brand image. While professionalism is key, so is approachability. Which way to go will certainly differ per business, and you may want to seek consultation to capture those behind the scenes photos which best tell the story of your MSP’s brand.
When an MSP company has websites replete with original pictures, images showing what goes on behind the scenes, appropriately qualitative photos, and a recognizable style binding all these pictures together, such visual elements should more effectively round out your site. Consider how things are now and improve as best suits your operation.