For a successful MSP business, you need a strong web presence. That’s why it’s necessary to create a website that’s easy to find, user-friendly and gives your audience the information they need. If your website does these things, it attracts your prospects and helps convert them into customers.
So, how do you know if your website is effective? One way is to use analytics to determine your site’s bounce rate. If your website has a high bounce rate, you’ll know it’s not SEO optimized the way it should be.
Read on to learn more about bounce rates and what you can do to have a better bounce rate.
How Bounce Rates Affect Your Website
Bounce rates happen when your visitors click on a page of your MSP business website. If they find the information they need, they stay and keep reading. If they don’t find everything they want, they leave your site to find a better one. This is called a bounce.
If you get a spike in bounce rates, try to tweak your website content to attract and retain your visitors.
Leverage Google Analytics
Google Analytics is a free tracking service that gathers detailed information about how your website performs. The data includes how many visitors you get, which search engine they used, the search terms they used, how long they stayed and your site’s most popular pages.
You can use this data to find out your bounce rate. This can help you determine what you need to do to keep visitors on your page. Why are some of your pages more engaging than others? Look at your content to determine why your visitors left some of your pages.
How to Minimize Your Bounce Rate
Minimizing your bounce rate is one of the best things you can do to make your digital marketing campaign successful. Several factors affect how long your visitors will stay on your site. Make improvements in the following areas to get a good bounce rate.
When your visitors click on your website link hoping to find the information they need, does your page load quickly? If it doesn’t, your visitors won’t wait. Redesign your website to load faster or switch to an improved web hosting service.
If you change your hosting company, and your website speed doesn’t improve, then the issue is your web design and layout. Here are some tweaks you can make to create a better user experience:
- Streamline your website navigation
- Personalize your content
- Keep content fresh and informative
- Make your pages scannable
- Create a mobile-friendly layout
All these factors contribute to an effective website that keeps your visitors on your pages.
To increase engagement even more, add images and videos to your content. In fact, according to Oberlo, 87 percent of online marketers use video as a powerful tool, and 54 percent of consumers want more videos from the brands and businesses they support.
Tweak Your Website for a Better Bounce Rate
Now that you know how to engage your visitors so they stay on your MSP business website, your bounce rate will improve along with your conversions.