Have you started implementing an audience management system for improving your MSP business conversions? It’s time to take aim at precision target marketing to track audience behavior so you’re marketing strategies are relevant to their interests.
Using a behavioral tracking system to define and engage your audience can help you optimize your marketing plan for every stage of the buyer’s journey.
Read more for tips on audience management strategies to engage and convert your audience.
What Is Audience Management?
Audience management relies on your CRM to send targeted messaging to your audience. It helps you gain insights into their behaviors, preferences and buying patterns.
Once you have this information, you use it for segmenting your audience, organizing subscriptions, mapping customer’s journey, analyzing audience profiles and data, and creating personalized experiences for your customers.
How Do You Compare with Other Marketing Professionals?
According to a 2019 survey by Merkle, a leading technology and data-driven marketing agency, 44 percent of marketers have a basic knowledge of audience management. Their survey also states that over half of marketing teams use customer relationship management (CRM), marketing automation and email service providers (ESPs) for managing audience data.
The problem is that many MSP business marketers are confused about audience management. The following tips might help clear up some of the confusion regarding the various stages of audience management so you can leverage customer-focused marketing strategies:
- Use Audience Management to Enhance Profiling – Focus your marketing efforts on defining and analyzing audience behavior so you can give them the most value. You can do this with enhanced profiling.
Through analysis, research and CRM integration, you can get deeper insights into your audience’s demographics, predictive audience modeling, and platform and mobile use.
Discovering where your audience spends time online, the channels they use and what they need is crucial. This is the key to developing a successful audience management system. Once you define your audience, you can target, execute and create personalized marketing campaigns.
- Segment Your Audience with CRM – Highly personalized experiences are important to your prospects. They expect you to understand their pain points and focus on their specific needs. It’s a challenge to make each individual feel special when you’re dealing with hundreds of customers and prospects.
This is where segmenting your audience is helpful. If you implement it the right way and store audience data in your CRM, you can create groups of customers and prospects who you can engage with tailored messaging. This makes everyone in your target audience feel special.
Consider these categories when segmenting your audience:
- Customer journey stages
- Actions taken
- Engagement and interaction
Segmenting your audience lets you take individualized actions within your groups for sending effective targeted messages and offers. when you do this, you’re more likely to get a positive reaction from your audience.
Track and Target Your Audience
Audience management tracks and targets your audience so you understand what they need and who they are. When you have this kind of information, you can create personalized ways to reach and engage them. Audience management should be one of the most important aspects of your MSP business marketing strategy.