Your MSP company can gain additional information from your clients by conducting surveys. However, creating these surveys online isn’t always an easy task, as you do not want to develop questionnaires that provide vague responses or give you misleading data. You also do not want to lead people into providing a specific answer, but allow them to be open and honest at all times. Of course, the main objective for each survey is to collect information to compile into statistics to help you better meet the needs of clients and improve your IT services. Here are four simple tips that you can use to improve your surveys online:
1. Understand Your Target Audience
One of the main ways to create a useful survey is to understand your target audience. The best survey questionnaire is completely useless if you are unable to reach your intended target audience. The best way to avoid this situation is to create a survey that is easily accessible to your clients, as this can give you essential information in helping you learn more about the needs of your consumer base.
2. Keep It Short & Simple
When you create an online questionnaire for your MSP company, try to keep it short and simple. A lengthy survey is much less likely to gain a response due to the many distractions that people face each day. However, a short questionnaire will allow you to reach as many clients as possible, while also giving you valuable information.
3. Focus on the End-Goal
As you are writing the survey, it’s a good idea to focus on the reasoning for creating the various questions. For example, are you looking to gain a greater insight into why clients choose to partner with an MSP? Do you want to know how clients feel about the latest tech or the importance of cybersecurity in the workplace? Understanding the reasoning for these questions beforehand can help you create a much more effective online survey.
4. Don’t Be Afraid to Ask for Help
The final tip in creating an effective online survey is never to be afraid to ask for assistance in developing a questionnaire. Involve other people to review your survey; this is an excellent way to make improvements and minimize the chance of any mistakes. Creating an effective online survey is a time-consuming process and receiving extra help allows you to design a questionnaire that enables you to gain a greater understanding of your clients.
Developing surveys online is a fantastic way for your MSP company to learn more about clients and improve your existing IT services. Of course, the IT world is ultra-competitive, but the creation of effective surveys is a great way to learn important information while also gaining a competitive advantage over other IT support companies.